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Merum Estate.
Premium Reserve Wines.
 
The label for Merum Estate’s Premium Range is a stylised interpretation of the ‘floating world’ illustration from Merum Estate’s Signature Range. The illustration has been simplified into smaller icons of each plant and animal, which is then arranged in a ring to represent the ‘world’ of Merum Estate. This ring also visually embodies Merum’s tagline “Pure World, Pure Wine”.

Services.
Wine Branding
Brand Story
Tagline
Label Design
Illustration
Print Management